Report an error   


Submitted: 15 April 2014
HERDIN Record #: NCR-OLFU-14041515563664

Towards elderly friendly medical labels: The use of conjoint technique from marketing to nursing.

Abstract

This study aspired to capture the ideal medical label from the lens of sixty (60) purposively selected insulin-dependent Filipino seniors from an urban community in the Philippines using Conjoint technique through an innovative Prototype Object Sorting (POS). This made use of the interesting attributes from a wealth of scientific literature in drug marketing, namely: (1) color, (2) font style, (3) font size and (4) language. Results showed that color (37.40) is the most important factor in the seniors' preference of medical labels, followed by font style (32.63) and font size (20.13). Accordingly, the respondents' consider language translation as their least preferred (9.83) factor. It can be deduced from the study results that researchers in both healthcare and marketing shall consider age-related preferences in medical packaging which may further result to increased utilization and better understanding of personal medication practices among patients.

1.
Publication Type:
Thesis/Dissertations
Specialization:
Nursing
Publication Date:
Publisher:
Our Lady of Fatima University

Objectives

The study aims to determine the ideal medical label from the lens of sixty (60) purposively selected insulin-dependent Filipino seniors from an urban community in the Philippines using Conjoint technique through an innovative Prototype Object Sorting (POS).

LocationCall NumberAvailable FormatAvailability
Our Lady of Fatima University Fulltext Print Format
1. Alonzo, A. , Taft, M. . "Sonority Constraints on Onset–Rime Cohesion: Evidence from Native and Bilingual Filipino Readers of English" Brain and Language 81, 368–383, 2002
2. Ansarri, I. , Datta, A. . "An overview of Sterilization methods for packaging materials used in Aseptic Packaging System" Trans IChemE 81, 57-65, 2003
3. Ares, G. , Deliza, R. . "Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis" Food Quality and Preference 21(8): 930–937, 2010
4. Barton, J. , Sekunova, A. , Sheldon, C. , Johnston, S. , Iaria, G. , Scheel, M. . "Reading words, seeing style: The neuropsychology of word, font and handwriting perception" Neuropsychologia 48(13): 3868–3877, 2010
5. Carpenter, J. , Neal, J. . "Other complementary and alternative medicine modalities: acupuncture, magnets, reflexology, and homeopathy" The American Journal of Medicine 118(12): 109-117, 2005
6. Cela, E. , Kaneko, S. . "Determining the effectiveness of the Danish packaging tax policy: The case of paper and paperboard packaging imports" Resources, Conservation and Recycling 55(9-10): 836-841, 2011
7. Chai, S. , Szepan, U. , Alonso, J. . "Bacillus subtilis bacteriophage SPP1 terminase has a dual activity: it is required for the packaging initiation and represses its own synthesis" GENE 184, 251-256, 1997
8. Conroy, S. , McIntyre, J. . "The use of unlicensed and off-label medicines in the neonate" Seminars in Fetal and Neonatal Medicine 10(2): 115-122, 2005
9. Eyles, P. , Skelly, J. , Lou Schmuck, M. . "Evaluating patient choice of typeface style and font size for written health information in an outpatient setting" Clinical Effectiveness in Nursing 7(2): 94-98, 2003
10. Jakobsen, M. , Risbo, J. . "Carbon dioxide equilibrium between product and gas phase of modified atmosphere packaging systems: Exemplified by semihard cheese" Journal of Food Engineering 92(3): 285-290, 2009
11. Kistrup Holm, V. , Mortensen, G. , Vishart, M. , Agerlin Petersen, M. . "Impact of poly-lactic acid packaging material on semi-hard cheese" International Dairy Journal 16(8): 931-939, 2006
12. Konev, S. , Katibnikov, M. , Bandarin, V. , Niamaa, D. , Barkovski?, E. . "Luminescence study of the effect of temperature on the conformational state of fibrinogen" Biofizika 20(4): 586–590, 1975
13. Kuta, C. , Koch, D. , Hildebrandt, C. , Janzen, D. . "Improvement of products and packaging through the use of life cycle analysis" Resources, Conservation and Recycling 14, 185-198, 1995
14. Macedo, I. , Sousa-Gallagher, M. , Oliveira, J. , Byrne, E. . "Quality by design for packaging of granola breakfast product" Food Control 29(2): 438–443, 2013
15. Patel, V. , Branch, T. , Arocha, J. . "Errors in Interpreting quantities as procedures: The Case of pharmaceutical labels" International Journal of Medical Informatics 65, 193-211, 2002
16. Qu, G. , Wu, H. , Hartrick, C. , Niu, J. . "Local analgesia adverse effects prediction using multi-label classification" Neurocomputing 92, 18-27, 2012
17. Satia, J. , Galanko, J. . "Food nutrition label use is associated with demographic, behavioral, and psychosocial factors and dietary intake among African Americans in North Carolina" Journal of the American Dietetic Association 105(3): 392–402, 2005
18. Shrank, W. , Parker, R. , Davis, T. , Pandit, A. , Knox, J. , MOraras, P. , Wolf, M. . "Rationale and design of a randomized trial to evaluate an evidence-based prescription drug label on actual medication use" Contemporary Clinical Trials 31(6): 564–571, 2010
19. Stachurska, A. , Pi?ta, M. , Jaworski, Z. , Ussing, A. , Bru?niak, A. , Florek, M. . "Colour variation in blue dun Polish Konik and Bi?goraj horses" Livestock Production Science 90(2-3): 201–209, 2004
20. Stegemann, S. , Ecker, F. , Maio, M. , Kraahs, P. , Wohlfart, R. , Breitkreutz, J. , Broegmann, B. . "Geriatric drug therapy: Neglecting the inevitable majority" Ageing Research Reviews 9(4): 384–398, 2010
21. Wallace, L. , Keenum, A. , DeVoe, J. , Bolon, S. , Hansen, J. . "Women’s Understanding of Different Dosing Instructions for a Liquid Pediatric Medication" Journal of Pediatric Health Care 26(6): 443–450, 2012
22. Wu, F. , Chen, C. , Lee, Y. , Chen, R. . "Effects of color sample display and color sample grouping on screen layout usability for customized product color selection" Computers in Human Behavior 26(1): 51-60, 2010
23. Wu, F. , Chen, C. . "Effects of color display, color name, color formation and color alignment on the screen layout usability of customized product color combinations" International Journal of Industrial Ergonomics 39(5): 655–666, 2009
24. Zema, L. , Sangalli, M. , Maroni, A. , Foppoli, A. , Bettero, A. , Gazzaniga, A. . "Active packaging for topical cosmetic/drug products: A hot-melt extruded preservative delivery device" European Journal of Pharmaceutics and Biopharmaceutics 75(2): 291-296, 2010
25. Zupan, M. , Kruschwitz, A. , Huber-Eicher, B. . "The influence of light intensity during early exposure to colours on the choice of nest colours by laying hens" pplied Animal Behaviour Science 105(1-3): 154–164, 2007