Report an error   

Submitted: 06 January 2014 Modified: 22 April 2014
HERDIN Record #: NCR-OLFU-14010616005935

Applying the conjoint technique in identifying preschool preference of an ideal game for nutrition literacy.

See More

The advancements and innovations in the industries of healthcare and education are at the threshold of a breakthrough. The main players have increasing efforts to address the pending issues on health and health literacy. Congruent to the increasing cases of malnutrition among children due to health illiteracy is the increasing advancements in the gaming industry. Hence, many educators and game designers are looking at the potentials of computer games in addressing the piercing issues on nutrition. However, little in understood in terms of the gaming preferences of preschool children. Using card-based conjoint analysis (n=30), this paper was meritorious in uncovering the gaming preferences of these population group. Findings showed that children prefer the red color (0.97) as a dominating theme in the game. They are also in favor of the action (0.27) type of game as the genre and they prefer to play with their family members (0.26). Lastly, in designing an ideal game for preschoolers, the most important factor to consider among these attributes is the color (48.40). This paper is directed towards a future not only where children have a better experience in gaming but also where children are provided fair access to health literacy and services.

Publication Type
Book of Abstracts
Publication Sub Type
Book of Abstracts
The Asian Conference on Education 2013


Using conjoint technique, the research aimed to identify the ideal computer game for nutrition literacy among preschoolers.

LocationLocation CodeAvailable FormatAvailability
Our Lady of Fatima University Fulltext Print Format
1. Azim, Waqar , Shafi, Haleema , Qureshi, Shaukat , Sheikh, Tariq , Azim, Saad , Hayat, Farzana . "Perceptions and Practices of Mothers Regarding Child Feeding" Biomedica 21, 2005
2. Adams, Russell J. "An evaluation of color preference in early infancy" Infant Behavior and Development 10(2): 143-150, April 1987
3. Brandtzæg, Petter Bae , Heim, Jan . "Children’s Electronic Gaming Content Preferences and Psychosocial Factors: Is there a Connection?" Nordicom Review 30(2): 2009
4. Bridges, John F.P. , Hauber, A. Brett , Marshall, Deborah , Lloyd, Andrew , Prosser, Lisa A. , Regier, Dean A. , Johnson, F. Reed , Mauskopf, Josephine . "Conjoint Analysis Applications in Health—a Checklist: A Report of the ISPOR Good Research Practices for Conjoint Analysis Task Force" Value in Health 14(4): 403-413, June 2011
5. Brookover, Adam . (2012, November 30). What Is the Definition of Nutrition?. . Retrieved from:
6. Caulfield, Laura , de Ontis, Mercedes , Blossner, Monika , Black, Robert . "Undernutrition as an Underlying Cause of Child Deaths Associated with Diarrhea, Pneumonia, Malaria and Measles" The American Journal of Clinical Nutrition 80(193): 8, 2004
7. Cherry, Kendra . (2012, November 30). Erikson's Psychosocial Stages - Preschool, Middle Childhood, and Adolescence. . Retrieved from:
8. Department of Scienc, . Department of Science and Technology. Food and Nutrition Research Institute - Department of Science and Technology, 2008.
9. (2012, November 30). Designing conjoint experiments: a guide to alternative strategies. ISPOR. . Retrieved from:
10. DevPulse, . "Nutrition in The Philippines: A Continuing Challenge" 12(16): 2, 2008
11. Dewey, John . Experience and education New York: Simon & Schuster, 1997.
12. Entertainment Softwa, . Essential Facts About the Computer and Video Game Industry. United States: 2011. 16
13. Erikson, Erik H. . Identity and the life cycle New York: Norton, 1980. 191.
14. Gopalan, Sarath . "Malnutrition: Causes, Consequences, and Solutions" Nutrition 16(7/8): 556-558, 2000
15. Grace, Lindsay . "Game Type and Game Genre" , 2005
16. Harrison, Robert L. . "Using mixed methods designs in the Journal of Business Research, 1990–2010" Journal of Business Research , February 2012
17. He, Wei , Zhang, Yingchun , Zhu, Junpeng , Xu, You , Yu, Wenjun , Chen, Wanzhen , Liu, Yuhong , Wang, Wei . "Could sex difference in color preference and its personality correlates fit into social theories? Let Chinese university students tell you" Personality and Individual Differences 51(2): 154-159, July 2011
18. Jong, Jyh-Tsorng , Lee, Yin-Wen , Hong, Jon-Chao , Hwang, Ming-Yueh , Hao, Yung-Wei . Kindergartners’ Color Preference and Temperament in Embodied Interactive Video Game. Learning by Playing. Game-based Education System Design and Development Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. 473-478. (5670)
19. Jukes, Matthew . "Impact of early childhood health and nutrition on access to education in developing countries" Paediatrics and Child Health 17(12): 485-491, December 2007
20. Kolb, David A. . Experiential learning: experience as the source of learning and development Englewood Cliffs, N.J: Prentice-Hall, 1984. 256.
21. Kostkova, Patty , Farrell, David , de Quincey, Ed , Weinberg, Julius , Lecky, Donna , McNulty, Cliodna . "eBug--teaching children hygiene principles using educational games" Studies in health technology and informatics 160(Pt 1): 600-604, 2010
22. (2010, November 30). Malnutrition In The Philippines – How Will World Health Organization Deal With It?. World Health Organization. . Retrieved from:
23. Media Analysis Labor, . Video Game Culture: Leisure and Play Preferences of B.C. Teens. Burnaby B.C.: Simon Fraser University, 1998.
24. Nixon, Scott . (2011, November 30). Gamasutra - Features - Bring Out Your Dead! Can Nintendo Breathe New Life into Adventure Games?. Gamasutra. . Retrieved from:
25. (2012, November 30). NNC - Philippine Plan of Action for Nutrition. National Nutrition Council. . Retrieved from:
26. Noguchi, H , Ishii, H . "Methods for determining the statistical part worth value of factors in conjoint analysis" Mathematical and Computer Modelling 31(10-12): 261-271, May 2000
27. Park, Chan Su . "The robustness of hierarchical Bayes conjoint analysis under alternative measurement scales" Journal of Business Research 57(10): 1092-1097, October 2004
28. Boyd, M . Psychiatric nursing: contemporary practice Philadelphia: Wolters Kluwer Health/Lippincott Williams & Wilkins, 2008. 952. (4th ed)
29. The art of game design: a book of lenses Amsterdam, Boston: Elsevier/Morgan Kaufmann, 2008. 489.
30. Schreiber, James B. . "Core reporting practices in structural equation modeling" Research in Social and Administrative Pharmacy 4(2): 83-87, June 2008
31. (2009, November 30). Technical notes about the conjoint demonstration. . Retrieved from:
32. (2009, November 30). Top 10 most popular PC gaming genres. Alienware Arena. . Retrieved from:
33. (2011, November 30). UNICEF - Nutrition - The big picture. UNICEF. . Retrieved from:
34. (2012, November 30). Usability Resources: Usability in the Real World: Business Benefits. Usability Professionals' Association. . Retrieved from:
35. Videbeck, Sheila L L. Psychiatric-mental health nursing Philadelphia, PA: Lippincott Williams & Wilkins, 2008.
36. Department of Health, . (2011, November 30). What types of malnutrition occur in the Philippines?. Department of Health. . Retrieved from:

Copyright © One Window Project 2018. All rights reserved.